RECHARGED. A spec commercial for Runway's Big Ad Contest, inspired by Šapo, our 11-year-old dog, and a real photo taken seven years ago. The best AI work starts with something true.

Pillowtree Productions has produced in Croatia since 2014 for international broadcasters and global brands, including ITV, Channel 4, McDonald's and BMW Alpina. Today we bring the same production discipline to AI-powered and hybrid video. Every project starts with a brief, a creative direction and a plan, and ends with finished, delivery-ready work, not raw AI output.

AI Commercials & Social Content

AI-generated commercials, brand films and consistent social series for campaigns and launches, in every format from 9:16 vertical to 16:9.

Pre-visualisation of Croatian Locations

See a scene on the Adriatic coast, on an island or in a historic town before the crew travels. Our library of over a thousand scouted Croatian locations is the starting point for AI previs.

Concept & Pitch Films

Mood films and animatics that sell an idea to a client, broadcaster or investor before the budget is committed.

Product Visualisation

Products placed in environments that would be costly or impossible to shoot, with a consistent look across an entire campaign.

What we make

From first idea to finished film.

We approach AI production the same way we approach traditional production: it starts with a brief, a creative direction, and a plan. We don't hand you raw AI output. We direct, curate, refine, and deliver finished work.

Hybrid production: we film live action on location anywhere in Croatia, with our own crews, permits and logistics, and extend it with AI-generated environments, shots and variations. The authenticity of a real shoot, with the flexibility and scale of AI.

Not sure which approach fits your project? Get in touch and we’ll recommend the right one.

1. Brief & direction. We define the story, the look and the deliverables, just as we would for a traditional shoot.

2. Structured AI pipeline. Generation with leading video, image and audio tools, organised shot by shot.

3. Curation & quality control. We direct, select and refine. Nothing leaves the studio unreviewed.

4. Finishing & delivery. Edit, sound, grade and delivery in every format you need.

How we work

The same creative standards. A new way of producing.

Pillowtree is a signatory of the EU Code of Practice on Transparency of AI-Generated Content. We label AI-generated content where required and advise clients on disclosure. AI tools are available to anyone; a decade of directing and delivering for broadcasters is not.

Is AI video cheaper than a shoot?

Often, especially for concept work and social content. For some projects, hybrid gives the best value.

Transparent and responsible

A production company, not an AI studio.

Who owns the finished content?

Rights and usage are agreed in each contract, with commercial use in mind.

Do you work with international clients?

Most of our clients are international and we work in English. AI projects can run fully remotely.

Let's talk about your project

Planning an AI or hybrid project? Tell us what you're working on and we'll recommend the right approach.

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