THE G.O.A.T. CHALLENGE. A spec commercial for Land Rover. High above the Adriatic, a Defender meets the mountain’s original off-roader: a chamois.

RECHARGED. A spec commercial for Runway's Big Ad Contest, inspired by Šapo, our 11-year-old dog, and a real photo taken seven years ago. The best AI work starts with something true.

Our first original · Vertical series

Melchior's Christmas Wish

A Christmas rom-com about a man, his girlfriend's family and a very determined Bernese mountain dog. Created by our AI studio in vertical format.

Pillowtree Productions has produced in Croatia since 2014 for international broadcasters and global brands, including ITV, Channel 4, McDonald's and BMW Alpina. Today we bring the same production discipline to AI-powered and hybrid video. Every project starts with a brief, a creative direction and a plan, and ends with finished, delivery-ready work, not raw AI output.

Premium Vertical Series

Original English-language vertical series for licensing and co-production, and brand-funded series for brands and agencies. See our vertical series →

Pre-visualisation of Croatian Locations

See a scene on the Adriatic coast, on an island or in a historic town before the crew travels. Our library of over a thousand Croatian location photos is the starting point for AI previs.

Concept & Pitch Films

Mood films and animatics that sell an idea to a client, broadcaster or investor before the budget is committed.

Product Visualisation

Products placed in environments that would be costly or impossible to shoot, with a consistent look across an entire campaign.

What we make

From first idea to finished film.

We approach AI production the same way we approach traditional production: it starts with a brief, a creative direction, and a plan. We don't hand you raw AI output. We direct, curate, refine, and deliver finished work.

Hybrid production: we film live action on location anywhere in Croatia, with our own crews, permits and logistics, and extend it with AI-generated environments, shots and variations. The authenticity of a real shoot, with the flexibility and scale of AI.

Not sure which approach fits your project? Get in touch and we’ll recommend the right one.

1. Brief & direction. We define the story, the look and the deliverables, just as we would for a traditional shoot.

2. Structured AI pipeline. Generation with leading video, image and audio tools, organised shot by shot.

3. Curation & quality control. We direct, select and refine. Nothing leaves the studio unreviewed.

4. Finishing & delivery. Edit, sound, grade and delivery in every format you need.

How we work

The same creative standards. A new way of producing.

Pillowtree Productions is a signatory of the EU Code of Practice on Transparency of AI-Generated Content. We label AI-generated content where required and advise clients on disclosure.

When does AI make more sense than a shoot?

For concept and pitch films, impossible locations and fast variations. For many projects, hybrid production gives the best result.

Transparent and responsible

Production discipline behind every AI project.

Who owns the finished content?

Rights and usage are agreed in each contract, with commercial use in mind.

Do you work with international clients?

Most of our clients are international and we work in English. AI projects can run fully remotely.

Let's talk about your project

Planning an AI or hybrid project? Tell us what you're working on and we'll recommend the right approach.

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